Gustav Mårtensson, Product designer (UX/UI)
Why I design
I love solving problems. Maybe because I’ve wrestled with so many myself.As a photographer, I ran my own business for years. The bigger I got, the less time I spent actually taking photos. Accounting, planning, client requests, addresses, dates, travel—the list never ended. I searched for smart solutions to give me some breathing room, but most were expensive, clunky, or just didn’t get it. Every now and then, a startup would come along with a product that actually made my life easier. I loved that feeling.And then, standing at a tech conference in Stockholm, camera in hand, it hit me. I was on the wrong side. I didn’t just want better tools—I wanted to create them. I wanted to shake things up, rethink the way industries worked, and build solutions that actually made a difference. I knew I had it in me. Design had always been a part of me, but I had kept it on the sidelines, as a passion project.So I became a UX & UI designer. Since then, I’ve helped turn good products into great ones. Some have even won awards.But I’m not done yet.I still haven’t built the product that changes the game. The one that flips an industry on its head and gives people—people like I once was—the freedom to focus on what they do best.That’s where I’m headed.
I’m looking for my next opportunity —whether it’s joining a team, building something groundbreaking, collaborating with visionary minds, or simply connecting with people who share my drive for design and problem-solving.
Work
SJ – Swedish railways
2021–2024 Design lead (UX/UI) • iOS & Android App
I played a key role in leading the design for SJ’s app, a critical tool for millions of travelers every month, adapting it to a new design system while replacing outdated booking system with a modern, user-friendly solution.
SkiStar – Ski resorts
2018–2020 Designer (UX/UI) • iOS & Android App
As a UI designer for the SkiStar app, I led a comprehensive redesign to create a clearer visual language and establish a cohesive design system.
2021–2022 Designer (UX/UI) • iOS & Android App
PostNord – Portokoder
As part of the PostNord app team, I designed the user experience for the "Portokoder" feature—a digital alternative to traditional postage stamps.
2019–2020 Designer (UX/UI) • iOS & Android App
PostNord – Riktiga vykort
Let’s users create and send real postcards from anywhere in the world using their own photos or curated images. I designed the choose postcard sizes UX and improved the overall editing card experience.
2020–2021 Design Lead (UX/UI) • Android in car App
Taxi Stockholm – Driver app
I designed a driver app for Android tablets, now installed in all Taxi Stockholm vehicles. The app provides essential tools for drivers, including navigation, customer pick-up details, and payment management.
Let’s connect
Got an opportunity? A project? Just a chat? –I’d love to hear from you. 🚀
Download CV
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Thanks for your interest!
I hope you find my CV useful. Don’t be a stranger—feel free to reach out!Best,
Gustav
PS: If you didn’t receive my email right away, it might have landed in your spam folder. Just a heads-up! 😌
